SAPay Sponsorship Program
Digital Payment Solutions for South Africa's Minibus Taxi Industry
SAPay is revolutionizing South Africa's transport sector with a comprehensive electronic fare collection system. This groundbreaking initiative offers brands unique advertising opportunities to reach both passengers and taxi operators through digital payment touchpoints.
Capture Commuters with Innovative Minibus Taxi Advertising Campaigns
Advertising opportunity with every fare payment
Personalised vouchers to drive in store traffic
Geolocated offers to enable powerful proximity marketing
Market Reach
Initial Phase
  • 1,000 vehicles in Mamelodi region
  • Average 15 passengers per trip
  • 8 trips per vehicle per day
  • 120,000 daily passenger touchpoints
National Phase
  • 250,000 taxis
  • 15 million daily commuters
  • R90 billion annual cash transactions to digitize
  • Join brands including Absa, Shoprite, Visa, Engen and more
Audience Demographics
Core Commuter Demographics
  • 65% aged 18-45
  • 70% smartphone users
  • Average 2 trips per day
  • Monthly transport spend: R800-1,200
  • Key decision makers for household purchases
Taxi Operator Demographics
  • 60,000 taxi owners nationwide
  • Average fleet size: 4 vehicles
  • High influence in local communities
  • Key business decision makers
SAPay Sponsorship Packages
Starter | R50k/month
  • 1,000 vehicles
  • R50 per vehicle
  • Standard support
  • Core features
Growth | R200k/month
  • 5,000 vehicles
  • R40 per vehicle
  • Priority support
  • Advanced features
Scale | R350k/month
  • 10,000 vehicles
  • R35 per vehicle
  • Dedicated support
  • Full feature set
Enterprise | POA
  • 10,000+ vehicles
  • Custom pricing
  • Enterprise support
  • Custom features
Implementation Timeline
1
February 28
Applications close
2
March 1
Campaign setup and testing
3
March 8
Launch in first wave of vehicles
4
March 22
Expansion to second wave of vehicles
5
April
Full deployment to 1,000 vehicles
6
June 1
Performance review and national rollout planning
Technical Integration
Analytics Dashboard
Real-time insights and performance tracking
Geo-fencing
Location-based targeting capabilities
A/B Testing
Support for optimizing campaign performance
Event Tracking
Custom event tracking for detailed analytics
Performance Metrics
Daily Active Users
Track user engagement and adoption rates
Transaction Volumes
Monitor the number and value of transactions processed
Click-through Rates
Measure the effectiveness of ad placements
Conversion Tracking
Analyze the impact on sales and customer acquisition
Heat Maps of Usage
Visualize user interaction patterns
Peak Usage Times
Identify optimal times for engagement
Customer Feedback
Gather insights directly from users
ROI Calculations
Determine the return on investment for campaigns
Risk Mitigation

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4

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90-day Money-back Guarantee
2
Weekly Performance Reviews
3
Flexible Creative Updates
4
Technical Support SLA
5
Dedicated Support Team
Comprehensive insurance coverage is also provided to further mitigate risks.
Payment Terms

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2

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1
50% upon signing
2
25% at launch
3
25% after 45 days
Full refund if 1000 minimum vehicles target not met
Additional Benefits
PR Support and Joint Announcements
Enhance your brand visibility through collaborative PR efforts
Access to Industry Events
Network and gain insights at exclusive industry gatherings
Monthly Insight Reports
Stay informed with regular updates on market trends and performance
Custom Research Opportunities
Gain valuable insights through tailored research initiatives
Direct Feedback from Operators
Receive firsthand insights from taxi operators to inform your strategies
Community Engagement Opportunities
Connect with local communities through targeted initiatives
Contact Information
For immediate discussion of opportunities:
Sponsorship Team Lead
Ari Meyerthal
Technical Integration
Jamie To
Campaign Strategy
Adam Friedman
Operations
Roger Phillips
Next Steps
1
Schedule Initial Consultation
Book a meeting with our team to discuss your needs
2
Review Custom Proposal
Receive a tailored proposal based on your requirements
3
Select Package and Terms
Choose the sponsorship package that best fits your goals
4
Begin Technical Integration
Start the process of integrating with our platform
5
Launch Campaign
Go live with your SAPay sponsorship campaign
Campaign Support
Dedicated Support Team
Receive personalized assistance throughout your campaign
Real-time Analytics
Access up-to-the-minute data on your campaign's performance
Flexible Creative Updates
Easily adjust your campaign materials as needed
All campaigns include these comprehensive support features to ensure your success.
SAPay Technology Overview
Electronic Fare Collection
SAPay's core technology enables seamless digital payments for minibus taxi fares, replacing cash transactions with a secure and efficient electronic system.
Advertising Platform
The digital payment touchpoints serve as a powerful advertising medium, allowing brands to reach a wide audience of commuters and taxi operators through targeted messaging.
Data Analytics
SAPay's system collects valuable data on travel patterns, consumer behavior, and market trends, providing insights that can inform business strategies and urban planning.
Join the SAPay Revolution
Be part of the digital transformation of South Africa's transport sector. SAPay offers a unique opportunity to reach millions of commuters and influence the future of urban mobility.
Innovative Advertising
Reach your target audience through cutting-edge digital platforms
Market Insights
Gain valuable data on consumer behavior and market trends
Social Impact
Contribute to the modernization of South Africa's public transport system
Brand Visibility
Increase your brand's presence in one of Africa's most dynamic markets
Find out more at www.sapay.co.za
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